The impact of relationship marketing on achieving customer value, an analytical study on a group of private Iraqi banks. Economic and Administrative Studies Journal , [S. l.], v. 3, n. 2, p. 193–209, 2024. DOI: 10.58564/EASJ/3.2.2024.17. Disponível em: https://easj.aliraqia.edu.iq/index.php/easj/article/view/89. Acesso em: 16 jun. 2026.