Compatibility Between Brand Credibility And Customers Loyalty: A Case Study Of International Development Bank (IDB) In Iraq

Abstract

      This study examines the relationship between logo authenticity and loyalty. customers in the context of the World Bank for Development in Iraq. Using quantitative studies approach and analytical the study conducted a survey of 145 customers from Customers World Development Bank to observe how dimensions of logo authenticity affect loyalty customers In the emerging market banking space. The research used a questionnaire based on collecting statistics on perceptions. Customers Brand authenticity elements (consisting of transparency, consistency, and value alignment) and their impact on loyalty behaviors. Statistical evaluation found strong positive associations between logo authenticity and buyer loyalty, with mean ratings ranging from 3.56 to 3.84 across the measured variables. Notably, buyer trust in the logo’s products (M = 3.84, SD = 0.96) and future purchase intentions (M = 3.82, SD = 0.98) emerged as the strongest signs of the relationship. Key findings indicate that transparency in conversation, consistent provider quality, and alignment with buyer values ​​contribute significantly to increased loyalty among Customers World Development Bank. The study also identified areas for growth, particularly in social responsibility initiatives (M=3.57, SD=1.11) and competitive pricing strategies (M=3.56, SD=1.13). The results contribute to theoretical knowledge about the function of logo authenticity in building loyalty. Customers Within the banking sectors in emerging markets and provides practical implications for banking institutions seeking to strengthen relationships. customers Through real branding practices. This research addresses a major gap. How to provide banking services and enhance customer relationships is the research gap in the field of banking administrative thought. In the literature on the authenticity of the slogan and loyalty customers in the context of banking in the Middle East, providing valuable insights for both educators and practitioners in the field.