The impact of self-marketing on getting good work opportunity an exploratory study of a sample of working-age youth in Iraq

Abstract

      The research aims to find out how self-marketing can improve the chance of getting a suitable job opportunity among the age groups coming to the labor market, and the main question to reach the goal was how the applicant's academic achievement can improve the quality of work that the applicant can get and this enhances the employers' knowledge of the orientation of the youth group and their views about the quality of work and its good classification, which allows them to reduce the time and effort in attracting the right human resource for work, and in order to collect data the researcher used the questionnaire method that was distributed to a random sample of working age groups to test the hypotheses of which the main one was “Self-marketing has a significant effect on good work”, The data were analyzed using SPSS statistical software, revealing that individuals place greater emphasis on their academic achievements when anticipating good job opportunities, rather than on the skills and experience they possess.